SEO stands for Search Engine Optimization and is the process of optimizing your website to get organic, un-paid, traffic from the search engine results page.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.

Marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. Marketing automation helps with lead generation, nurturing, and scoring, as well as with measuring overall ROI on campaigns.

Native advertising is paid media designed to match the content of a media source. This media is designed to match the visual design and function of natural content, appearing in your feed of recommended videos.

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.